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“I don’t know what I want, but I know I don’t want a wedding that looks like a Pinterest board.”

Does this sound familiar? For many couples, when they think of wedding design, the first images that come to mind are cascading florals, matching stationery, and perfectly coordinated color palettes. But here’s the thing: if you’re obsessed with just getting those elements “right,” you could be missing the mark on something far more important – the experience.

Many couples – and even some wedding planners – believe wedding design is about matching the florals to the color scheme and calling it a day. However, we know that truly exceptional weddings go far deeper. It’s not just about the flowers, the linen, or whether your bridesmaids wear blush pink. It’s about creating an experience that will live with your guests long after the day has passed.

So, here’s a shocker: A wedding can look beautiful but still fail miserably to create the experience you want.